Fendi (FENDI) story begins in 1925. In Rome, Via del Plebiscito an unskilled laborer floor, Edward Duo Fendi (Edoardo FENDI) and (Adele FENDI) couples handbags and fur. After World War II, the company began expansion. And Edward Duo Fendi and five daughters-Paola, Anna, Franca, Carla and Alda FENDI in 1946 to join the family business. Today, Fendi (FENDI) continue to design innovative shocking fashion.Fendi (FENDI) brand specializes in the production of high quality leather products, first held in 1955, Fendi (FENDI) fashion show.
Then the company has grown, the business scope expanded to knitwear, swimwear, clothing and other categories of lower prices, and even the development of jewelry, men’s perfume, but Fendi (FENDI) brand is still the fashion fur garments in the world industry reputation. One of its founders, Edward Duo Fendi (FENDI) after the death of the company by her five daughters to participate in management.In 1965, Fendi (FENDI) German nationals employed by the company famous designer Karl Lagerfeld (Karl Lagerfeld) to its brand designer, Lagerfeld and dramatic design makes Fendi (FENDI) access to global fashion brand clothing The attention and praise, Lagerfeld and Fendi (FENDI) cooperation in order to double “;F”; letter for the identity of the hybrid series, following the French Chanel (CHANEL) of the double C letter, the Italian Gucci (GUCCI) of the two-letter G After all they are a fashion consciousness of the two-letter symbol.
Lagerfeld to innovate on the fur processing, such as dealing with the real animal fur into effect with the appearance of imitation fur; the fur fabric marked with a large number of small holes to reduce the coat weight easy to wear; colorful fur dyeing processing. Its innovative design also includes water for mink coats denim fabric for the trim, use, such as squirrel skins, snow mink fur and so very bold design.The early nineties Fendi (FENDI) introduced a positive for the whole fur fur installed opposite to coat both sides of mesh fabric to protest against the prevailing anti-fur clothing movement. 93/94 autumn and winter, Fendi (FENDI) brand re-launch of folding into a zipper-like packets and long fur coat. As company executives Fendi (FENDI) sister is also interested in changing how people view the past as a high-end luxury fur garments tradition, so that Fendi (FENDI) fur clothing brand is more to life, civilians, fashion, approached more consumers.
Fendi’s FFLOGO weave canvas is the object of pirates willing to counterfeit. FFLOGO textured most of the counterfeit goods are staring at Fendi FF textured series. Strictly speaking, as long as the pin number on the weave, it is generally difficult to identify the authenticity. Often, however, will be covered with genuine Fendi FFLOGO textured canvas, do not appear straight point FENDI written words, fake Fendi is not this.[Seal] genuine Fendi metal buckles and zippers are clearly visible on the FendiLOGO stamp. Generally using a fake Fendi buckle and zipper general, the above will not seal.[Metal listed] The metal inside the bag listed positive and negative FLOGO, and marked with the origin. General market did not see on the metal listed fake Fendi.[Number], and as genuine Gucci, Fendi Authenticity label on the liner will be printed vertically FFLOGO, and indicate number. Fake Fendi or no label or tag, rough work, no experience were Masachika number.